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March 26, 2011

Braun and Ventura sitting on a tree



A few years ago, a digital luxury brand named Ventura went bankrupt and the investors behind the brand did a fire-sale. The brand’s founder, Pierre Nobs, managed to finally buy his assets back with the help of a few friends. One of these ‘friends’ was Zeon, the current license holder of the Braun brand and current majority shareholder in Ventura, has used Pierre’s Ventura design DNA to bring some life into their Braun brand with its patented scroll wheel, digital display font and possibly the same OS. We like this direction and hope they also change the rest of the line as well. Approximate price for this watch could be up to USD 600.

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Filed under: Adnan @ 3:26 pm , Comments (5)

November 8, 2010

Mainstream Digital Automatic on the horizon




While the first and only digital automatic watches were pioneered by Ventura, Rado’s new autodigi is a hint of things to come. This is because the movement used in the watch, ETA E18.711, was designed and manufactured by ETA and I wonder if they will allow other companies to purchase the movement from them eventually (ETA is a movement manufacturer and they supply a lot of wristwatch brands). If this happens, we may see a lot more digital automatic watches on the market and who knows, you may finally see digital accepted in luxury wristwatches.

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Filed under: Adnan @ 1:07 am , Comments (0)

December 18, 2009

Ventura is back

Ventura V-Tek Sigma MGS

3 years ago, Pierre Nobs lost his wristwatch brand, Ventura, to a fire sale. (You can read the entire story here) He tried to win it back at the auction but someone else won the bid. What was worse was that Swatch group, the owners of the trademark Ventura in the U.S. (it’s the name of a Hamilton model), filed an injunction against the winner claiming that their contract of co-existance ended with Ventura when Pierre declared bankruptcy. Thus, not only did he loose the company but Ventura was now stuck in limbo hell.

Pierre tried to move on. He launched a luxury belt but he couldn’t shake Ventura from out of his mind and with the help of his partners and friends, he was finally able to re-purchase Ventura’s assets and relaunch the company.

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Ventura is back

Filed under: Adnan @ 7:10 am , Comments (9)

October 5, 2008

The complete Ventura Bankruptcy story

Ventura V-Tek Sigma MGS

Earlier today, I posted news that Ventura had gone bankrupt and while it had been news for me, I later learned that it shut down last year in November and little had been written about it except for a few forum posts scattered over the web.

Ventura set itself up for the fall when Pierre Nobs, the self styled design entrepreneur behind the brand decided to forge deeper towards its goal of establishing a luxury digital brand by repositioning the company outside of the 1000-5000 Euro segment. In order to do this, they need capital and so they took on some outside investors. The company’s capital stock was upped from CHF500k to CHF900k, but when sales fell sharply the new investors bailed out and auctioned off the assets. (more…)

Filed under: Adnan @ 3:06 pm , Comments (8)

Confirmed: Ventura No More

Rumor has it that Swiss digital watchmaker, Ventura has gone down like the Zeppelin and filed for bankruptcy. Ventura was known for overpriced luxury digital watches and if there is any truth to the rumors, then I would love to see someone buy the company and make the watches a little more affordable since its price was its achilles heel.

Update: This news has been confirmed. I wonder if Ventura is going to become a collector’s item now. You can purchase one from the remaining stock from here.

related links

Ventura: World’s first Automatic Digital Watch

Ventura’s Creative Sparc


Filed under: Adnan @ 12:11 am , Comments (1)



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