Tagged TAG Heuer


Tag Heuer’s Baselworld 2015

The 2015 Baselworld marks a marked change for Tag. First, there was the smart watch announcement, then the new fleet of Ambassadors drawn from different fields of sports, fashion and entertainment


Tag Heuer goes smart

Baselworld 2015 marks a change in direction for Tag Heuer. A lot has happened in between the previous edition of the fair including, a change in the brand’s direction, layoffs and a new CEO: Jean-Claude Biver. All this has led to a climatic announcement of a partnership between Google, Intel and Tag Heuer.


Tagheuer Baselworld 2014

For Baselworld 2014, Tagheuer updated its line-up and released a new version of the Monaco V4 Tourbillon. For those who remain uninitiated, The Monaco is a tourbillon mechanical watch that you uses belts instead of gears. The first series in this range was sold in gold, platinum and titanium and now in black titanium coating.…

New Tagheuer at Baselworld 2013

CARRERA Cal. 36 Chrono “Racing” (43mm) For Baselworld, TAG Heuer has updated their motor inspired Carrera range with four new models. For those not in the know, Carrera remains the standard-bearer of TAG Heuer’s motorsports pedigree that began with the first car dashboard chronograph all the way back in 1911. CARRERA Cal. 36 Chrono (43mm) CARRERA Cal.16 Chrono (41mm) CARRERA Cal. 8 GMT (39mm) related links Tagheuer

Tagheuer Mikrotimer Concept

Tag Heuer’s new concept chronograph is the world’s first mechanical watch that measures and displays the 1/1,000th of a second, making it 125 times more accurate than most existing mechanical chronographs and 10 times faster than the Heuer Carrera Mikrograph 1/100th Second world first presented in Geneva in January 2011. At 1/1,000th of a second, a Formula One racecar at full throttle travels about ten centimeters. Over a 305 km race, this might not seem much — the length of a finger — but it is the difference between second place and a World Championship. related links Tag Heuer

China drives Baselworld 2011

One of the things I noticed about this year’s fair was the amount of classic models. I chalked it up to recession and the demands of buyers for something more discreet, however, a reuters article shed further light: “But the watch industry is also being pushed into redeveloping classic models, encouraged by Chinese demand. As a result, many brands are re-fashioning old models such as Tag Heuer which last year launched a new version of its classic Carrera model, endorsed by actor Steve McQueen, which starts at 2,000 euros. “Chinese prefer classic watches, watches with a heritage,” Guy Semon, Tag…

Grand Prix d’Horlogerie de Genève 2010

The Winners For those who aren’t aware, The Grand Prix d’Horlogerie de Genève is a contest between high-end watch manufacturers at the Geneva Watch Festival. Below are this year’s winners: Grand Prize of “The Golden Hand”: Greubel Forsey – Double Tourbillon 30° Edition Historique Prize of the Watch lady: Van Cleef & Arpels – Le Pont des Amoureux Prize of the Watch Man: Laurent Ferrier – Roller Classic Tourbillon Double Spiral Prize of the watch design & concept watch: MB & F – Horological Machine No. 4 Thunderbolt Chopard – High Jewellery Owl Watch Jewellery Watch Prize: F.P.Journe – CHRONOMETRE…

A Watch for every Wrist

Jean-Christophe Babin, the CEO of Tag Heuer seems to be modeling himself after Nicholas Hayek aka Mr. Swatch by imitating his signature habit of wearing more than one watch on his wrist. related links Tag Heuer

Tag Heuer now into luxury hard drives

The October 2008 issue of Wallpaper has an article on the new Tag Heuer’s new luxury phone, Meridiist that reveals a little more about how Tag is currently positioning itself. In the article, Jean-Christophe Babin, President and CEO of Tag Heuer is quoted to have said that ten years ago, they were “only known for sports watches. Now in ten years time, they’ll be the luxury technology design brand of the 21st century.” It also reveals that Tag has also launched it’s own hard drives and usb sticks but have limited the launch to just the Japanese market. This, in…