Tagged Nooka


Brand Spotlight: The Design Positioning of Nooka

When it comes to accessible fashion in the wristwatch industry, it is generally assumed that brands in this category are usually watered down derivatives. And that assumption isn’t too far away from truth. Most brands are the equivalent of value chains churning out trends from the upper strata of the luxury sphere. There is very…


The Ambidextrous Watch

Nooka has redesigned their Zirc series with a more classier edit in the form of the Zirc V. What makes this watch interesting apart from it’s display is that it’s intended to be ambidextrous. You can wear it any way you like because you can choose to have the minute bar run along the top…

Nooka Founder’s new art project

If you’ve heard of Nooka and have a special soft spot for the brand, you may be interested to know that the founder and designer, Matthew Waldman is currently using kickstarter, a website where people get their projects crowd-funded, to fund his art project titled – “A Fairy Good Project”. People who contribute get free prints or sculptures from the exhibit depending on the size of their contribution. We recommend you check it out. related links A Fairy Good Project

The Zayu

All new from Nooka – The Zub Zayu that supposedly uses a weight transfer to make the watch feel incredibly light (I will know it for sure when i get to test it out) and a ambidextrous design that wears well on both right and left wrists. related links Nooka

Let’s play a game

The L.E.D Eruidi L69-085OE-GSL The Nooka Zot Let’s play a game: One of these watches is a blatant rip off of the other, One of these watches just isn’t original, Can you guess which one is a copy of the other by the time I finish my song? Answer: It’s the L.E.D L69-85OE-GSL that looks uncomfortably close to the Nooka Zot. I spotted this at Basel 2010. L.E.D is designed by a automobile designer named Mr. Adolf Indermaur. related links L.E.D Nooka

The Zaz

When I was a kid, there used to be a popular desk clock where the digits would appear on a see-through screen. Nooka brings back that technology for it’s latest Zaz model. The luxury model uses the ZENV movement which means the first two bars indicate the hours, the third one represents the minutes. The RRP is 395 USD. related links Nooka Zaz

Nooka & Nixon Concepts

French designer Lysandre Follet shows her love for Nooka and Nixon with his concept game watches that allow you to play pong, tetris and other iconic retro games. Lysandre’s work for Rip Curl during her internship. Unrelated to the whole game post but I thought I’d add this as well. related links Mini Groille

Nooka x Kid Robot

Nooka’s recent collaboration wristwatch is with Kid Robot. It’s called the Koolabooration Zub watch and is available as a numbered limited edition of 1000 pcs. related links NookaKid Robot

Interview: Matthew Waldman of Nooka

Matthew Waldman by Adnan Arif Four years ago, a frustrated creative took a chance and released two limited edition watches. Today, Matthew Waldman is the man behind Nooka, a fashion forward brand that has enjoyed a lot of love from the media and celebrities alike. He’s even featured in a new book called Design Enterpreneur by Steven Heller and Lita Talarico. Recently, I got the chance to catch up with him: Wrist: When I first interviewed you back in 2004, you had just parted ways with Seiko and were about to launch a limited edition Nooka despite some skepticism from…

I did it for the Nooka

Put all the digital watches in the world in a lineup and you’d be hardpressed to find one that really differentiates itself. Enter the Nooka – A watch that tells time like you would read it naturally, not the way the local madarasa taught you. Instead of the traditional display, the minutes are in the large box, the seconds follow and a bar on top shows the hour and how much of the day is left. So all it takes is a quick glance. We adored the watch so much, we sent our men to “borrow” Matthew Waldman, the designer.…