Nicholas Hayek Aka Mr. Swatch, the animated man behind the Swatch Group, the world largest wristwatch company that single handedly saved the Swiss watch industry is no more. He passed away while at work. The Swatch Group brand stable includes such brands as Breguet, Blancpain, Calvin Klein, Certina, Endura, Flik Flak, Jaquet Droz, Glashutte Original and Union Glashutte, Hamilton, Leon Hatot, Longines, Mido, Omega, Pierre Balmain, Rado, Swatch, Tiffany and Co. and Tissot among others.
Time Tv has a video interview with Nicholas Hayek aka Mr. Swatch which includes a candid excerpt about the circumstances under which he saved the Swiss watchmaking industry from caving in: Part 1, Part 2, Part 3, Part 4, Part 5.
Earlier today, I posted news that Ventura had gone bankrupt and while it had been news for me, I later learned that it shut down last year in November and little had been written about it except for a few forum posts scattered over the web.
Ventura set itself up for the fall when Pierre Nobs, the self styled design entrepreneur behind the brand decided to forge deeper towards its goal of establishing a luxury digital brand by repositioning the company outside of the 1000-5000 Euro segment. In order to do this, they need capital and so they took on some outside investors. The company’s capital stock was upped from CHF500k to CHF900k, but when sales fell sharply the new investors bailed out and auctioned off the assets. (more…)
Swatch group’s bossman, Nicholas Hayek thinks that Fossil group and other fashion or mid range watches don’t have much of a future. In a recent interview with an Indian newspaper, the wristwatch baron shared his view about which three segments of the wristwatch industry would survive the onslaught of cellphone and the ipod – First, Technology watches that measure everything from your pulse to your location, Second – $1-30 USD cheap watches for the sole purpose of telling time and the high end “Art form” watches which, according to him, are masterpieces where each component is quote unquote handcrafted by the Supreme Masters of Horology and can be compared to such works as those by Picasso or the Monet.