Tagged Louis Vuitton

Louis Vuitton takes on Bulgari

What happens when you are a luxury wristwatch and jewelry brand and your CEO tries to save money during a recession by not polishing their $10,000 wristwatch product to save a few cents and then is smart enough to show the dull underside to a New York Times reporter? You end up selling your controlling stake to a larger company hoping that they will turn it around which is what Bulgari ended up giving to French luxury goods maker LVMH Moet Hennessy Louis Vuitton in a deal worth about 3.7 billion euros. LVMH had also recently built up a 20.2…