Tagged Kobold

A word with Mr. Kobold

Fellow Watchaholic, Wrist Watch Review, had an interesting interview with Mike Kobold, founder of the Kobold Chronograph and Watch company: “What do you do when you’re 19, in a strange city, and hate school? While many of us would take to pizza, beer, and video games, Mike Kobold, founder of the Kobold Chronograph and Watch Company, decided to build and sell watches from his dorm room. “I went to Carnegie Mellon, in Pittsburgh, to get my graduate degree in Economics,” said Mike. “A friend of the family’s, a Nobel-prize winner, actually, told me it would be a great place to…

James Gandolfini, Accounts Receivables

Having previously worked in the U.S. watch industry, I know how planning an advertisement campaign is as much about reassuring and marketing to your retailers as to your customers, so when Kobold ditched their old ad campaign for a celebrity endorsement, they decided to have some fun with it – In the version (pictured above) they sent out as a press release, they had tough guy James Gandolfini sitting, with the description “James Gandolfini, Accounts Receivables, Kobold Watches” and a quote from the Founder underneath: “People in the watch industry always complain about cash-flow problems. I say: “What cash flow…