Tagged Citizen

The Evolution of Wristwatch design by Citizen Watches

I hear you ask me, why am I highlighting this Citizen commercial. One word – Because it’s simply amazing. It’s fresh and it’s clever. It highlights Citizen’s milestone in watchmaking while tying it to a larger brand narrative which they then sum into one brief statement – “Better Start Now” which to me, sounds like…

Baselworld 2014

Here it is – This year’s fair is a personal milestone for me. I’ve been visiting the fair annually and this year marks my tenth. That’s like ancient in blogger years which should be reason enough for me to reflect and that’s something I will get to eventually but right now as I type this,…

Takashi Murakami Wristwatch

Fashion Label, XLarge recently collaborated with Takashi Murakami on a wristwatch repurposed from Citizen. The packaging related links XLarge x Takashi Murakami