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The Ambidextrous Watch

Nooka has redesigned their Zirc series with a more classier edit in the form of the Zirc V. What makes this watch interesting apart from it’s display is that it’s intended to be ambidextrous. You can wear it any way you like because you can choose to have the minute bar run along the top…

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Color Clock

Color is a powerful sensory aphrodisiac and this wall-clock complements the passing of time with color. As the time rolls through the day, the color window rotates through the full spectrum of colors, giving the clock an additional ambient interface.

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Zenith Baselworld 2014

For Baselworld 2014, Zenith updated it’s El Primero and it’s aviation related heritage series, the Pilot collection. The first of the trio is called the El Primero Lightweight and the name refers to the weight of the watch which has been reduced by the selective use of materials This means titanium for the movement bridges,…

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HYT Baselworld 2014

For 2014, HYT reached new versions of the H2 watch. For the uninitiated, The HYT is known for combining a traditional mechanical movement with a liquid indicator for the hours. The H2 is a more limited high-end version of the original model. There will be three limited versions of it for 2014. They’ve also reached…

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Baselworld 2014 in pictures

Baselworld likes journalists. They take care of them with a shiny new press area, free food and other amenities. They even have a media day a day before the event. Journalists like them too. Four thousand of them showed up for this year’s opening, ensuring that millions of images of the fair streamed throughout the…

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A look at Linde Werderlin

A few minutes into my conversation at their Baselworld booth, Alex, the European distributor for the brand Linde Werderlin, fills me in on how the brand sold ten percent of its entire year’s production on instagram. This is a bit incredulous given that the average Linde Werderlin sells for a five figure amount. The most…

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Omega Baselworld 2014

The greatest wristwatch story has got to be the one about the first moon landing. In July of 1969, two NASA astronauts became the first human beings ever to set foot on the moon. What they wore on their wrist has been the crown-jewel for Omega. Strapped around Buzz Aldrin’s spacesuit was an Omega Speedmaster…

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Patek Philippe Baselworld 2014

At this year’s fair, Patek Philippe presented its first timepiece to combine a dual time zone with a chronograph which is cased in a Nautilus designed case. The Nautilus design was first launched in 1976 and was inspired by the shape of a porthole. Hence, the new watch is christened the Nautilus Travel Time Chronograph.…

A typography watch

I’ve seen the H. Moser & Cie watch before and I came across it again this year and I must say that even though this is a simple pared down watch, there is something to be said for the typography of its logo because it certainly makes the watch. At least for me. What do you think? related links H. Moser and Cie

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A Watch named Margot

Women are getting a lot of love this Baselworld. This time its from Christophe Claret. They’ve created a unique mechanical complication called Margot where the petals animate in response to a button, creating a fun memorable piece for those who can afford it. The price was not available but the watch is limited to 4…

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Bell and Ross make a bike

The things they do to sell a watch – Bell&Ross, the purveyor of aviation dashboard aesthetics, have extended their current winning streak with a concept bike. Mind you, all jokes aside, I really do love the BR watch range and this is a very clever marketing move so I approve. From what I understand this…

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Tagheuer Baselworld 2014

For Baselworld 2014, Tagheuer updated its line-up and released a new version of the Monaco V4 Tourbillon. For those who remain uninitiated, The Monaco is a tourbillon mechanical watch that you uses belts instead of gears. The first series in this range was sold in gold, platinum and titanium and now in black titanium coating.…