Even though wristwatch brands are infamous for being in bed with marketing, they surprisingly aren’t known for great advertising, so i would to take this moment to commend Omega on this beautifully animated commercial. Well done.
This carpet. made by artist Heidi Voet, is made of four thousand watches that are all set to the exact time and at intervals throughout the day, the watch’s alarms chim together and since these are cheap watches, their eventual wear and tear is spun by the artist as a representation of how “the march of time ultimately results in dissolution and increased chaos”. Nothing is wasted apparently.
This work was first done with 3000 watches in 2010 and then re-done for a 2011 exhibit where it was named as “*Is six afraid of seven, ’cause seven, eight, nine, I’m about to lose the pieces I find”
We’re seeing a new crop of bluetooth watches coming up on the horizon that act as a go-between your phone and you. Most of these watches are intended to pure functional gadget watches which makes Kei Kei by Takemura Ori is one of the first example of future fashion bluetooth watches where designers will develop eccentric interfaces.
The watch allows you to control your cellphone, get weather information and notifications with i-phone like gestures on a touch sensitive surface but you get your indications in the form of a swarm of fireflies that change their movement to indicate change in interface. This makes it less practical but that was not exactly the intention to begin with.
For those who aren’t familiar with Harry Winston, every year the brand launches a truly innovative mechanical monstrosity that would leave anyone drooling. This year marks their 12th release which has been created in collaboration with watchmaker Emmanuel Bouchet and it really lives up to the hype of the series – The money shot in the watch is when the hour and minute markers roll 180 degrees. It is hard to explain the visual effect so the best thing to do is watch the video presentation at the top. The price is approximately $260,000.
An amateur photograph of the watch uploaded by Worldtempus on twitter
The Spacemaster Z-33 is the latest addition to the Omega Speedmaster series. It’s meant to be a wristwatch designed specifically with modern pilots in mind and marks a break away from the traditional Omega case for pilot watches. Functionally, the watch allows professional pilots to log up to ten flights and visualize the logs with a date-hour indication. This, apart from the regular alarm, perpetual calendar, chronograph, countdown timer and a dual timezone display.
The new V-Tec Gamma is this year’s addition to the Ventura collection. It’s a larger size than previous models and features the same digital module Ventura is famous for including the EasySkroll interface. The model will be available from June 2012 onwards and is priced at approximately 1000 USD.
Italian Architect and Designer Andrea Morgante has always been inspired by organic engineering, that is, the influence of shapes found in nature on his work. So when he was offered to do a wristwatch for Alessi, he couldn’t help but apply the ribbed look of a tray he designed previously thus creating a watch where grooves permeates through it entirely, from the bracelet to the case and then to the glass.
Every year for the past decade, Issey Miyake has released a single wristwatch designed by a prominent designer. This year, the eleventh new series is called simply, the ‘W’ and it has been created in collaboration with Japanese car designer Satoshi Wada. Satoshi’s design milestones include designing the A5 for Audi and a long history with Nissan.
The watch is intended to be a minimal no-nonsense design and it features a quartz chronograph movement but has a second hand that moves instantly like that on an automatic watch with the same button click feel of an automatic movement. Those who’ve worn an automatic watch would probably appreciate this.