Another luxury brand entering ‘smart’ foray is Bvlgari with its Diagono Magnesium. This time it’s on the security spectrum of the digital revolution.
I’ve always had a soft spot for 70s inspired lateral display watches and by at that extension, I obviously have one for the Romain Jerome’s more aerodynamic update of their earlier spacecraft watch – The Subcraft.
On the eve of Apple’s launch of its first smart watch and with its shadow looming over this year’s Baselworld, there was a rather curious footnote tucked away somewhere in hall 2.2. A rather cheeky press release lured down the rabbit hole baiting you with the headline – “Smart Design instead of Smart Watch”.
The most intriguing novelty from the De Bethune stable this year is the oddly named Quetzalcoatl. The intention was to reference a portion of human history.
Big. Giant. Grand – It’s filled up to its neck in indicators, orbiting satellites and a flying retrograde that measure time from a expected scale of seconds, minutes and hours, to day, month, years, a 100 years – all the way up to a 1000 years. The UR-1001 is massive.
HYT, the hydro-mechanical time-lords, added more novelties to their star line-up at Baselworld 2015, the highlight being the rectangular H3 version of their marvellous water based timepiece.
Bell & Ross scrapes up a plethora of homages this season with its new updates. The most significant of it is the tenth anniversary of the BR01 – the flight instrument inspired design that was a game changer for the company when it first came out in 2005. Ten years on, it remains a strong part of the brand’s DNA.
The 2015 Baselworld marks a marked change for Tag. First, there was the smart watch announcement, then the new fleet of Ambassadors drawn from different fields of sports, fashion and entertainment
Baselworld 2015 marks a change in direction for Tag Heuer. A lot has happened in between the previous edition of the fair including, a change in the brand’s direction, layoffs and a new CEO: Jean-Claude Biver. All this has led to a climatic announcement of a partnership between Google, Intel and Tag Heuer.
In the future, every new currency will need a modest entry-level luxury wristwatch to help spread its gospel or at-least to milk its disciples of their hard-earned “insert currency here”.
CNN recently did a simplified customer profile of what a typical customer for a Rolex is versus one who would wear a Patek Philippe. It was enough of a lightening rod to spark a mini debate in its comment section that was mildly entertaining: Mehren Adeli “Since when Rolex is compared with Patek? You can…
Arnold & Son has announced a trio of timepieces marking Charles Darwin’s voyage of discovery. It’s a limited edition series of eight sets of three watches. Each of the watches feature hand-painted miniature of HMS Beagle, the ship that took Darwin on his three survey voyages. The Beagle’s second voyage is best known for a…