Tissot’s new global campaign supposedly captures real moments in the lives of ambassadors, Danica Patrick, IndyCar® and Nascar® driver, Deepika Padukone, actress, Barbie Xu, actress and model, Michael Owen, European Footballer of the year 2002, Nicky Hayden, 2006 MotoGP world Champion, Zhong Man 2008 Olympic sabre Champion and Huang Xiaoming, actor. The intention of the campaign was to show glamour shots of their celebrity spokespeople in real situations to show that Tissot was authentic luxury.









