By Adnan

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Bvlgari’s Smart Watch

Another luxury brand entering ‘smart’ foray is Bvlgari with its Diagono Magnesium. This time it’s on the security spectrum of the digital revolution.

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The Subcraft

I’ve always had a soft spot for 70s inspired lateral display watches and by at that extension, I obviously have one for the Romain Jerome’s more aerodynamic update of their earlier spacecraft watch – The Subcraft.

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A footnote from Apple’s past

On the eve of Apple’s launch of its first smart watch and with its shadow looming over this year’s Baselworld, there was a rather curious footnote tucked away somewhere in hall 2.2. A rather cheeky press release lured down the rabbit hole baiting you with the headline – “Smart Design instead of Smart Watch”.

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De Bethune novelties

The most intriguing novelty from the De Bethune stable this year is the oddly named Quetzalcoatl. The intention was to reference a portion of human history.

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The Titan Rises

Big. Giant. Grand – It’s filled up to its neck in indicators, orbiting satellites and a flying retrograde that measure time from a expected scale of seconds, minutes and hours, to day, month, years, a 100 years – all the way up to a 1000 years. The UR-1001 is massive.

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More Toys for the Boys

MB&F knows who their customers are. They make ambitious mechanical watches that never fail to evoke wonder. They operate a gallery that highlights mechanical art from other fields. So, it would not be a stretch to predict how they would celebrate their first decade in the business.

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The Spectacle continues

HYT, the hydro-mechanical time-lords, added more novelties to their star line-up at Baselworld 2015, the highlight being the rectangular H3 version of their marvellous water based timepiece.

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Bell and Ross at Baselworld 2015

Bell & Ross scrapes up a plethora of homages this season with its new updates. The most significant of it is the tenth anniversary of the BR01 – the flight instrument inspired design that was a game changer for the company when it first came out in 2005. Ten years on, it remains a strong part of the brand’s DNA.

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Tag Heuer’s Baselworld 2015

The 2015 Baselworld marks a marked change for Tag. First, there was the smart watch announcement, then the new fleet of Ambassadors drawn from different fields of sports, fashion and entertainment

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Tag Heuer goes smart

Baselworld 2015 marks a change in direction for Tag Heuer. A lot has happened in between the previous edition of the fair including, a change in the brand’s direction, layoffs and a new CEO: Jean-Claude Biver. All this has led to a climatic announcement of a partnership between Google, Intel and Tag Heuer.

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Baselworld in Pictures 4

We’re almost at the end of this year’s edition of the world’s largest fair and we thought we should capture the atmosphere of the event for you in a series of short photo essays that will be posted daily.                                       

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Baselworld in Pictures 3 

We’re almost at the end of this year’s edition of the world’s largest fair and we thought we should capture the atmosphere of the event for you in a series of short photo essays that will be posted daily.