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The Evolution of Wristwatch design by Citizen Watches

I hear you ask me, why am I highlighting this Citizen commercial. One word – Because it’s simply amazing. It’s fresh and it’s clever. It highlights Citizen’s milestone in watchmaking while tying it to a larger brand narrative which they then sum into one brief statement – “Better Start Now” which to me, sounds like…

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Brand Spotlight: The Design Positioning of Nooka

When it comes to accessible fashion in the wristwatch industry, it is generally assumed that brands in this category are usually watered down derivatives. And that assumption isn’t too far away from truth. Most brands are the equivalent of value chains churning out trends from the upper strata of the luxury sphere. There is very…

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The future of wristwatches

If there is anyone who is a symbol for how the trends in technology are set to affect the wristwatch industry, it’s Scott Wilson. He’s a former Nike wristwatch designer that first came on to our radar during a keynote address at a Wristwatch industry conference in Hong Kong in 2008. Back then, he was…

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Bottle inspired Minimalism

Bottle is a not your typical minimal wristwatch by Nava, that is inspired by the typical beer bottle – It’s glass has raised nodules that are similar to ones found on the bottom of a glass beverage bottle. Industrial Facility, the design team behind the watch, noticed that there were often exactly sixty of these…

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Are you a Rolex or a Patek?

CNN recently did a simplified customer profile of what a typical customer for a Rolex is versus one who would wear a Patek Philippe. It was enough of a lightening rod to spark a mini debate in its comment section that was mildly entertaining: Mehren Adeli “Since when Rolex is compared with Patek? You can…

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Limited Edition: Arnold & Son’s Tribute to Charles Darwin

Arnold & Son has announced a trio of timepieces marking Charles Darwin’s voyage of discovery. It’s a limited edition series of eight sets of three watches. Each of the watches feature hand-painted miniature of HMS Beagle, the ship that took Darwin on his three survey voyages. The Beagle’s second voyage is best known for a…