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Tag Heuer goes smart

Baselworld 2015 marks a change in direction for Tag Heuer. A lot has happened in between the previous edition of the fair including, a change in the brand’s direction, layoffs and a new CEO: Jean-Claude Biver. All this has led to a climatic announcement of a partnership between Google, Intel and Tag Heuer.

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Baselworld in Pictures 4

We’re almost at the end of this year’s edition of the world’s largest fair and we thought we should capture the atmosphere of the event for you in a series of short photo essays that will be posted daily.                                       

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Baselworld in Pictures 3 

We’re almost at the end of this year’s edition of the world’s largest fair and we thought we should capture the atmosphere of the event for you in a series of short photo essays that will be posted daily.                   

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Baselworld in Pictures 2

We’re half way through this year’s edition of the world’s largest fair and we thought we should capture the atmosphere of the event for you in a series of short photo essays that will be posted daily.                   

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Baselworld in Pictures 1

We’re half way through this year’s edition of the world’s largest fair and we thought we should capture the atmosphere of the event for you in a series of short photo essays that will be posted daily.                  

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The Bitcoin Wristwatch

In the future, every new currency will need a modest entry-level luxury wristwatch to help spread its gospel or at-least to milk its disciples of their hard-earned “insert currency here”.