From April, 2014

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Zenith Baselworld 2014

For Baselworld 2014, Zenith updated it’s El Primero and it’s aviation related heritage series, the Pilot collection. The first of the trio is called the El Primero Lightweight and the name refers to the weight of the watch which has been reduced by the selective use of materials This means titanium for the movement bridges,…

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HYT Baselworld 2014

For 2014, HYT reached new versions of the H2 watch. For the uninitiated, The HYT is known for combining a traditional mechanical movement with a liquid indicator for the hours. The H2 is a more limited high-end version of the original model. There will be three limited versions of it for 2014. They’ve also reached…

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Baselworld 2014 in pictures

Baselworld likes journalists. They take care of them with a shiny new press area, free food and other amenities. They even have a media day a day before the event. Journalists like them too. Four thousand of them showed up for this year’s opening, ensuring that millions of images of the fair streamed throughout the…

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A look at Linde Werderlin

A few minutes into my conversation at their Baselworld booth, Alex, the European distributor for the brand Linde Werderlin, fills me in on how the brand sold ten percent of its entire year’s production on instagram. This is a bit incredulous given that the average Linde Werderlin sells for a five figure amount. The most…