Bell and Ross make a bike

The things they do to sell a watch – Bell&Ross, the purveyor of aviation dashboard aesthetics, have extended their current winning streak with a concept bike. Mind you, all jokes aside, I really do love the BR watch range and this is a very clever marketing move so I approve.

From what I understand this is not their first bike but this is certainly the first to catch my attention – They collaborated (again) with Shaw Harley-Davidson Speed and Custom to create a custom motorcycle that is inspired by the speed bikes and experimental aviation of the 1960s. So in other words, something that is half-way between nostalgia lane and futurism.

BR01-B-Rocket-pers

BR03-B-Rocket-pers

The B-Rocket Limited Edition watches

BR03-90-ON-WRIST

The B-Rocket

Packaged Along side this custom bike are two limited edition wristwatches – The BR01 & BR03 B-Rocket. They’re limited to 500 pieces. Other updates to the brand included a ceramic version of the successful BR series and a heritage edition watch called the WW1 Guynemer which pays tribute to a pilot from the first world war.

couv-DP-ceramic

The BR03 Ceramic

WW1-92-Guynemer-Folded

The WW1 Guynemer

related links

Bell and Ross

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