A few years ago, a digital luxury brand named Ventura went bankrupt and the investors behind the brand did a fire-sale. The brand’s founder, Pierre Nobs, managed to finally buy his assets back with the help of a few friends. One of these ‘friends’ was Zeon, the current license holder of the Braun brand and current majority shareholder in Ventura, has used Pierre’s Ventura design DNA to bring some life into their Braun brand with its patented scroll wheel, digital display font and possibly the same OS. We like this direction and hope they also change the rest of the line as well. Approximate price for this watch could be up to USD 600.
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