During Baselworld 2010, I spied a man walking around with this wristwatch in his shirt pocket. My curiosity peaked, I followed him to the Atlantus booth where I found out what it is – a rather unattractive paper LED watch called ‘Patch’. I am not sure if the watch is made of actual paper but it’s supposed to be treated with a special coating that makes it water proof and shock/tear resistant. The watch weighs just 11 grams and is priced at approx USD $34 which is a lot for this ugly watch.
It may be the world’s first biodegradable watch but I’d only reconsider it if it got a face lift.
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