3 years ago, Pierre Nobs lost his wristwatch brand, Ventura, to a fire sale. (You can read the entire story here) He tried to win it back at the auction but someone else won the bid. What was worse was that Swatch group, the owners of the trademark Ventura in the U.S. (it’s the name of a Hamilton model), filed an injunction against the winner claiming that their contract of co-existance ended with Ventura when Pierre declared bankruptcy. Thus, not only did he loose the company but Ventura was now stuck in limbo hell.
Pierre tried to move on. He launched a luxury belt but he couldn’t shake Ventura from out of his mind and with the help of his partners and friends, he was finally able to re-purchase Ventura’s assets and relaunch the company.