Back in 2008 Scott Wilson, the designer behind the Nike Presto watches gave a presentation at the Hong Kong watch and Clock fair where he showcased his work and also revealed that he was developing his own line of luxury watches under his agency name, MNML. This was before the recession hit.
Cut to late 2009 and he is launching (To be accurate, he’s co-founding) Uncommon, an on-demand fashion brand that allows consumers to print custom graphics (whether its your own design or from another artists from their artist gallery) on to any customizable accessory. This includes ipod cases, iphones and in the future, macbook cases and Yes, WATCHES – Fashion watches that allow consumers to easily upload their own design and order a custom edition for their own personal use or to make their design available for a 5% royalty fee on each design sold.
The process is being branded as 3D TATT (Thermo-active transdermal techonlogy) so I don’t know how exclusive the process is to Uncommon. The brand plans to donate 2% of all profits towards the pursuit of the arts and arts education and its nearest competitor, atleast in the wristwatch segment is France’s Wize & Ope.