Now imagine if you’re automotive designers Andy Shaw and Robert Silkstone and you decided to develop your own range of watches? And why not? Watch brands have for decades associated themselves with cars and if they could do it,so could you. And even better, you would go one step further, you would create these watches using your ‘automotive engineering methods’ and intensive manufacturing techniques like spark erosion and wire-EDM machining combined with laser engraving to create something … ordinary? I doubt you would, but their two debut models, Britannic and Vanguard-Precision don’t look too impressive especially since they are priced at $8000 USD.

Wisely, the designers have limited their collection to an edition of 15 units. No idea if it is a mechanical or a quartz.

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Born Rich: Horology gets an automative touch