If the Onion, the fake news humor site, wrote a parody of a wristwatch press release, this would be it:
In a world of constant reflection on the past and constant worry about what tomorrow may bring, the main goal of the Now is the Time wristwatch is to inspire timekeepers to live in the only moment that matters – right now. Void of numbers, the Now is the Time wristwatch is instead filled with a uniquely inspirational message. In place of the missing digits, the words “Now is the Time” are laid out in typical clocklike fashion.
“This is more than a wristwatch,” stated Van Strickland, creator of the Now is the Time wristwatch. “It’s a gateway to dream realization.”