dz4160
dz5172
You’ve to give it to Diesel for being fresh with such consistency. This year, they made me do a double take when i first spotted the dz4160 shown above. At first I thought it was photoshopped. Renzo Russo, the man behind Diesel calls this – his company’s ability to innovate in stagnant fashion markets as the ‘Diesel treatment’.
In a recent book, Wilbert Das, Diesel’s creative director, explained their approach further:
“We’ve always been fascinated by things that are kitsch, colourful, decorative. Sometimes we refer to it as “retro-futuristic”, but that doesn’t quite capture it. We like to clash styles, piling references on top of one another. We get out of our way to challenge definitions of good taste. We’re not interested in fashion – we prefer to create things that are entirely our own. Diesel is anti-fashion fashion.
dz5174
dz9044
dz9042
dz1243
related links
Diesel Time Frames
Filed under: Adnan @ 12:54 am , Comments (2)
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Comment by lavonne — June 22, 2009 @ 7:59 am
Well, this year Diesel’s collection of watches is full of pretty wierd timepieces. But some of them are rather interesting. Though the Freak of Nature watch is odd.
Comment by Ann — June 23, 2009 @ 5:17 am