The Anti-Fashion Fashion wristwatch

dz4160_main

dz4160

dz5172_main

dz5172

You’ve to give it to Diesel for being fresh with such consistency. This year, they made me do a double take when i first spotted the dz4160 shown above. At first I thought it was photoshopped. Renzo Russo, the man behind Diesel calls this – his company’s ability to innovate in stagnant fashion markets as the ‘Diesel treatment’.

In a recent book, Wilbert Das, Diesel’s creative director, explained their approach further:

“We’ve always been fascinated by things that are kitsch, colourful, decorative. Sometimes we refer to it as “retro-futuristic”, but that doesn’t quite capture it. We like to clash styles, piling references on top of one another. We get out of our way to challenge definitions of good taste. We’re not interested in fashion – we prefer to create things that are entirely our own. Diesel is anti-fashion fashion.

dz5174_main

dz5174

dz9044_main

dz9044

dz9042_main

dz9042


dz1243_main

dz1243

related links

Diesel Time Frames

Comments

  1. Well, this year Diesel’s collection of watches is full of pretty wierd timepieces. But some of them are rather interesting. Though the Freak of Nature watch is odd.

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