From May, 2009

An entire new wristwatch brand made of wood

Tissot was the first wristwatch company that decided to experiment with different materials: They made the first watch out of plastic, mother of pearl, stone and of course, wood. However, all these shenanigans ended when the company was acquired by the Swatch Group. Cue a few decades later and wood texture was hip again what with Nixon and its Rotolog, Vestal went all out with wooden dial for Paul Frank (Vestal is the license holder for Paul Frank watches) and Quiksilver one upped them all with a complete wooden special edition watch. And now, a new brand named Mica is…