The Gucci Group claims they never thought of Bedat as a strategic asset. The brand never took off for them unlike their other acquisitions – notably Bottega Veneta, Balenciaga and stakes in Stella McCartney and Alexander McQueen. So, given the financial climate, they decided to cut it loose and unloaded it on to a Malaysian brand management group named Luxury Concept.
Bedat was founded by a Christian Bedat and his mother, Simone in 1996 but they left the company ten years later after disagreement arose between them and executive at the Gucci group. Three years later, they dumped the brand.