The October 2008 issue of Wallpaper has an article on the new Tag Heuer’s new luxury phone, Meridiist that reveals a little more about how Tag is currently positioning itself.
In the article, Jean-Christophe Babin, President and CEO of Tag Heuer is quoted to have said that ten years ago, they were “only known for sports watches. Now in ten years time, they’ll be the luxury technology design brand of the 21st century.”
It also reveals that Tag has also launched it’s own hard drives and usb sticks but have limited the launch to just the Japanese market. This, in addition to their limited edition concept car and the luxury phone.