Swatch: The Anti-Omega


Nicholas Hayek AKA Mr. Swatch doing his best impression of James Bond villain, Oddjob

In it’s latest marketing campaign, Swatch has decided to take advantage of its cozy relationship with the James Bond franchise via Omega, by releasing a fun and kitschy collection that not only pays homage to some of the memorable James Bond Villains but plays into the hands of the youth market’s need to rebel by repositioning itself against the traditional wristwatch endorsement.


The Swatch James Bond Villain Campaign Poster


The Entire Swatch James Bond Villain Collection

related links

The Swatch James Bond Villian Collection
ITN: ‘Dr Swatch’ launches Bond watches (Contains Video of ‘Jaws’ introducing the collection)

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