by Adnan Arif
Four years ago, a frustrated creative took a chance and released two limited edition watches. Today, Matthew Waldman is the man behind Nooka, a fashion forward brand that has enjoyed a lot of love from the media and celebrities alike. He’s even featured in a new book called Design Enterpreneur by Steven Heller and Lita Talarico.
Recently, I got the chance to catch up with him:
Wrist: When I first interviewed you back in 2004, you had just parted ways with Seiko and were about to launch a limited edition Nooka despite some skepticism from some of the people around you. Looking back, How do you feel about your journey so far?
Matthew: The journey has been utterly amazing! I had no expectations when I produced the first 2,000 pieces and even thought that I might end up with a bedroom full of future gifts to give out the rest of my life! From that I now have a thriving business with offices in new york and tokyo, get fan mail, and have my designs on people I admire.
Pussycat Dolls with their Nookas