It’s April the 2nd. One day before the 2008 edition of Baselworld is set to go off. It’s eerily calm as Oompa-Loopas hurry around putting the final touches to the impressive booths that are the equivalent to shrines for some of the brands trying to finish up for the annual pilgrimage of customers, press and other curious onlookers to the world’s largest watch fair. And just like every year, I got to take a look around:

New booths scatter through out the fair this year with brands like Villemont making their debut

The new Oakley booth. Admiring the booth design at Basel world is the equivalent of the floats you see at a parade.

Follie Follie’s new watch made with Corian material

The D&G Booth

The Breil Booth. For those not in the know, The Binda Group of Italy is the company behind the D&G watches, Breil, Tribe by Breil and now Wyler

related links

Basel World 2008