How Ikepod was created

The Ikepod watch founder, Oliver Ike reveals the thought process behind his brand in an article he wrote for the David Report:

“..10 years ago I created a watch-brand called Ikepod. By picking one of the most en vogue ikepod designer at that time, Marc Newson, I differentiated the looks of the product from what was available in timepieces on the markets…” (link - scroll down to see article)

related links

The David Report – Communication through Product
Marc Newson

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