Not a day goes by without another watch advertisement hammering in the notion that it tell us more than just time Yet, despite that, it has remained fairly conservative, maintaining its age old status quo as a symbol of prestige and personality.
Enter London based Designer Crispin Jones, who set out to investigate the cultural messages that the watch espouses – If the watch really is the purveyor of personality, could it be more than just a status symbol? Could it instead express some of the negative aspects of a wearer’s personality? Could it even change it?
With some help from fellow designers, He developed seven working concept watches – three of which focused on subverting the personality i.e. Summissus (Video) – A watch that fosters humility in the wearer by constantly reminding him or her of their demise, Adsiduus (Video) – uses the psychological practice of auto-suggestion to affect a change in the wearer’s personality i.e. “You’re an amazing person!”, and Fallax (Video) – a watch that projects the wearer’s honesty instead of their wealth and style.
While the remaining four focused on how to tell time differently: Docilis (Video) – It would train the wearer to live without a watch by internalizing it using a small electric shock at regular intervals, Avidus ( Video) – that would make time personal, by making it pass more quickly or slowly depending on the wearer’s mood, Prudens (Video) – enabled the wearer to check the time without looking at their watch, and Inveteratus (Video) – A watch that referred to a more culturally appropriate timescale than the movement of the sun to tell time – the television schedule.
We sat down with Mr.Jones and asked him a few Qs: