Loop’s Rachel Wingfield and Mathias Gmachl have created a personalised alarm clock that is integrated into your bedding. Drawing inspiration from how light has controlled our body clock by telling us when to sleep and when to wake, the duo have created a pillow and duvet that simulate a natural dawn that ease you into your day by using electroluminescent technology to turn the textile surface into a reactive light source.
Apart from the novelty of, the clock is also supposed to treat sufferers of seasonal affective disorder (SAD) where insufficient levels of daylight cause medical conditions caused by a hormonal imbalance ranging from depression to loss of energy, pre-menstrual syndrome, weight gain and migraines.
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