According to Pierre Maillard of Europa Star, Al Jazeera, the news channel that makes it their business to step on everyone’s toes, took on the Swiss Industry at this year’s Basel:
“The press conference ended on a rather amusing note. The representative of Al-Jazeera from Germany insistently demanded a precise definition of ‘Swiss Made’ implying that this term was merely an empty shell. Upon hearing the rather confused and imprecise explanations of a number of Swiss representatives, it was finally the watch industry representative from France, Patrice Besnard, who spoke up. Still, the cover was quickly placed on this boiling question. “
Telephone calls to Maillard about what really happened ended in a restraining order.