Tucked under the armpit of Pierce Brosnan is a copy of the Weekend Standard that has the goods on Omega’s single biggest customer - North Korea’s Kim Jong Il. (cue dramatic music)
According to the article, the Korean dictator moonlights as Omega’s unofficial brand ambassador by spending approximately about USD $ 1.1 million every year on Omega watches and since 1998, Kim has used the extra aid he received to fight famine in his country to purchase a total of USD $10 million of Omega’s over three years!
I wonder how much he adds to Omega’s bottom line.
related links
Weekend Standard: Now is the time for action (via Omega Blogger)
Omega
Filed under: Adnan @ 12:06 am ,
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