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Basel 2005 Gallery 1

Pictures from Basel World 2005:

(more…)

Filed under: Adnan @ 9:18 pm , Comments (0)

Basel Blues

So my physiatrist stares at me, twirls his pen and finally says something. “You’re telling me that you went on this trip to .. “

“Basel”

“Yes, that, … the biggest watch exhibition and you say that you slept ate and drank watches non-stop for five days… and when you got back you were so overwhelmed with writing about it that you didn’t bother… in fact you pretty much stopped writing regularly and the post still hangs in your head haunting you…”

“Yeah”

“Did I get it all?”

“Yea”

“And you want me to help you..?”

“Get over the guilt and move on.”

“Well, you could finish it.”

“Right.”

(silence)

And then a few hundred dollars short, I finally sat up on my computer, cracked my knuckles and hammered away at my keyboard.

Filed under: Adnan @ 7:23 pm , Comments (0)

June 16, 2005

Rearview Mirror


While we’ve previously mentioned the emergence of a fashion contender to the watch – the cellphone, a new report titled “Fashion and Style in the Mobile Handset Industry” by an independent research firm, ARCchart, points out some interesting trends:

- Fashion boutiques have already started taking on handsets. So far we’ve had the Vertu, Siemens/ESCADA, Nokia/Versace and the now defunct Xelibri. In addition, fashion designers such as Kimora Lee Simmons, Diane Von Furstenberg, Anna Sui and Vivienne Westwood have readily extended their design expertise onto handsets from Motorola and Samsung.

- Currently the fashion and style strategies employed by major handsets are: the incorporation of fashion and styling elements across a handset portfolio; co-branding collaborations with fashion brands; formation of a handset sub-portfolio geared specifically at the fashion and style conscious market; and the establishment of independent, fashion focused handset subsidiaries. Nokia is the only vendor adopting all four strategies, while Sony Ericsson employs just one.

- Finally, here’s a clue on how much cellphone companies are placeing their bets on phones over taking the wrist watch market, ArcCharts based its forcast of 23 million fashion handsets by 2010 by mapping consumer purchasing behaviour in the wrist watch market onto a future, mature handset market.

Looks like I might be covering more than wrists in the future.

related links

ARC Chart: Fashion and Style in the Mobile Handset Industry
Nokia Limited Edition Phone By Versace

Filed under: Adnan @ 12:17 pm , Comments (3)

 
    
     
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