Having previously worked in the U.S. watch industry, I know how planning an advertisement campaign is as much about reassuring and marketing to your retailers as to your customers, so when Kobold ditched their old ad campaign for a celebrity endorsement, they decided to have some fun with it – In the version (pictured above) they sent out as a press release, they had tough guy James Gandolfini sitting, with the description “James Gandolfini, Accounts Receivables, Kobold Watches” and a quote from the Founder underneath:
“People in the watch industry always complain about cash-flow problems. I say: “What cash flow problems?” Our customers prefer to pay in advance!”
Lets hope their retailers look past the veiled threat.
A limited edition with Gandofini showing the middle finger currently on sale on their website.
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