If you haven’t seen Baume et Mercier’s Vice Versa yet, then scroll down a few posts. But just in case your scroll wheel is punctured and you’re too lazy to scroll down, Vice Versa was Baume et Mercier’s new women’s watch that “didn’t impose time” (actual quote from product copy -ed) on the wearer – the watch bit was safely hidden away under the wearer’s wrist with a part of bracelet covering it. (see post)
After all, who would want to suffer from the constact pressure of wearing a regular watch, with its hands constantly reminding you of time quickly passing by.
But wait a minute, wouldn’t wearing the time piece under the wrist be just as stressful? It’s almost like having monsters under your bed, I tell you.
Enter fashion superstar, Helmut Lang, with their new men’s bracelet from their 2004/2005 collection, which goes one step further – it dumps the watch altogether! (Gasp!) How revolutionary! Go out and get one now!*
*Just in case anyone took me seriously (I wouldn’t be surprised if there are some out there that would), I was just kidding around.
That’s it for this year, wish you a happy new year and if there is a site outage in a day or two, it’s just us moving hosts so we can better serve you.
Let’s be real, how many of you actually wear your watch just to tell time.
Baume et Mercier thinks you don’t. They have just launched a new woman’s watch called “Vice Versa”. What is different is that you wear the timeface on the inside of your wrist, while the other part of the band that you wear on the outside features a stainless steel jeweled buckle.
So when you want to see the time, you just turn your wrist, slide down an additional buckle and read your concealed watch. Otherwise the buckle makes for nice fashion strap. The watch also comes in a diamond version. For a better look, see the image below: (click more to view) (more…)
Not very long ago we reported about a research effort in Japan that developed a way to measure your individual body time, so when Europastar’s Editor in Chief, Pierre M. Maillard, recently did an editorial about our internal biological clock and mentioned an experiment that proved it’s existence, we couldn’t help making an exception by quoting it here:
“We all have a very precise internal biological clock, one that regulates our wake-sleep cycle that is exactly 24 hours and 30 minutes long. The existence of this internal clock was demostrated in 1962 by the French speleologist Michel Siffre.
Deprived of a watch and in complete isolation during two months at the back of an ice cave, Michel Siffre lost all temporal markers and was thus no longer able to tell what time of day it was. Had he been awake a few minutes or a few hours? How could he tell how long he had slept? In the absolute darkness of the subterranean night, his memory also begins to falters.
Siffre’s only link to the outside was a telephone. Each time that he went to sleep and each time that he woke up, he had to call the surface, yet he was not given any indication of what the real time was. After two months, he was told that the experiment was over. But he disagreed. He thought that it was only August 18, when in reality, it was September 14.
Although he had lost all temporal guideposts in the absence of a day-night cycle and was therefore unable to measure the passage of time, his body, on the other hand, continued to be precisely regulated by his biological clock. His calls to the surface showed that his wake-sleep cycles were exactly 24 hours and 30 minutes. If he spent more time awake, then his sleep time was shorter, even if he did not consciously realize it, mistakenly thinking that he had slept 10 minutes while he had actually slept 8 hours.
Fellow Watchaholic, Wrist Watch Review, had an interesting interview with Mike Kobold, founder of the Kobold Chronograph and Watch company:
“What do you do when you’re 19, in a strange city, and hate school? While many of us would take to pizza, beer, and video games, Mike Kobold, founder of the Kobold Chronograph and Watch Company, decided to build and sell watches from his dorm room.
“I went to Carnegie Mellon, in Pittsburgh, to get my graduate degree in Economics,” said Mike. “A friend of the family’s, a Nobel-prize winner, actually, told me it would be a great place to go. I hated it, so I started a watch company at age 19 with $5000, my lifetime savings, out of my dorm room.”
“I probably would have hated any school,” he adds, not wanting to disparage his adopted city. “I didn’t want to go to school.” (continued)
With the amount of sensor jewelry prototypes out there, I should be putting together a whole seperate category just for them.
This one called’s PiNA (Personal Intelligent Nutrition Aid) is a jewelry pendant that helps its wearer make better eating choices. It has a sensor that would read, within ten inches, the particles that are given off by food. It would then analyze their carbohydrate, calorie, sodium, cholesterol and even bacterial contents and, through a range of gentle vibrations, discretely alert users of the nutritional benefits or drawbacks of what they’re about to consume.
Designed by design veteran Eric Chain, the device was part of this year’s United States exhibit at the Annual Saint Etienne International Design Biennale was centered around obesity and how people could be made aware of what, how, or how much they eat.
So HR:Watches, a print magazine about fine timepieces, hyped up their next issue in their latest newsletter:
NOA…a new watch company that you will be seeing and hearing more about.
NOA means “None of the Above.”
The cases are very well done. The hand application of indices on the dial is refreshing from such a new watch company. NOA is one of the watches that will be featured in the “Basel Issue” as one of the most important new watch companies to come along.
The most important new watch companies will include what I believe are the best innovations, styles, case work and design. This is not a formal or a scientific or an award giving selection.
These watch companies each have something to say and each contributes in its own way to a new era in the Swiss watch business.
The “old school” watch companies may be going the way of “Your father’s type of automobile.”
It’s been a long time since Franck Muller came on the scene with his new watches and now there are some new Franck Muller types.
Having previously worked in the U.S. watch industry, I know how planning an advertisement campaign is as much about reassuring and marketing to your retailers as to your customers, so when Kobold ditched their old ad campaign for a celebrity endorsement, they decided to have some fun with it – In the version (pictured above) they sent out as a press release, they had tough guy James Gandolfini sitting, with the description “James Gandolfini, Accounts Receivables, Kobold Watches” and a quote from the Founder underneath:
“People in the watch industry always complain about cash-flow problems. I say: “What cash flow problems?” Our customers prefer to pay in advance!”
Lets hope their retailers look past the veiled threat.
Follow the rabbit further down the hole and you’ll find that any discussion about the future of wrist watches will somehow lead us to cell phone technology – whether it may be about atomic clocks, next generation materials, newinterfaces* , or time applications, it seems as if their destiny is intertwined, which if you give it a moment’s thought, isn’t surprising given how ubiquitous they are as a personal technology today. **
So when Sony Ericsson put together a concept phone design competition, it wasn’t exactly a stretch that one of the entries would be a wrist-watch/phone concept. In fact, I’m somewhat disappointed there weren’t many more***, but since this is the classiest interpretation I’ve seen, I think it makes more than up for it.