From December, 2004

The Emperor’s New Watch

If you haven’t seen Baume et Mercier’s Vice Versa yet, then scroll down a few posts. But just in case your scroll wheel is punctured and you’re too lazy to scroll down, Vice Versa was Baume et Mercier’s new women’s watch that “didn’t impose time” (actual quote from product copy -ed) on the wearer – the watch bit was safely hidden away under the wearer’s wrist with a part of bracelet covering it. (see post) After all, who would want to suffer from the constact pressure of wearing a regular watch, with its hands constantly reminding you of time quickly…

Clock party for New Year’s Eve

Margaret Roach of Martha Stewart Living magazine has a great suggestion for a New Year’s Eve party: “Ask each of your guests to bring an alarm clock set for the stroke of midnight. Place all the clocks on a table or a mantel, and the alarms will go off together in one crazy chorus. ” related links Detroit News: A New Year’s Eve clock party will help get things off to a good start Wrist Fashion: Clocks need love too

Lipstick watch

Name: Lipstick Features: Quartz Available in: 18 carat red or white gold, Rectangular or Cylinder form, Set with emeralds, sapphires, rubies or diamonds. Manufacturer: De Grisogono Elegant, sophisticated jewelry watch from De Grisogono. related links De Grisogono (via Europa Star)

Vice Versa

Let’s be real, how many of you actually wear your watch just to tell time. Baume et Mercier thinks you don’t. They have just launched a new woman’s watch called “Vice Versa”. What is different is that you wear the timeface on the inside of your wrist, while the other part of the band that you wear on the outside features a stainless steel jeweled buckle. So when you want to see the time, you just turn your wrist, slide down an additional buckle and read your concealed watch. Otherwise the buckle makes for nice fashion strap. The watch also…

Horology of the Body II

Not very long ago we reported about a research effort in Japan that developed a way to measure your individual body time, so when Europastar’s Editor in Chief, Pierre M. Maillard, recently did an editorial about our internal biological clock and mentioned an experiment that proved it’s existence, we couldn’t help making an exception by quoting it here: “We all have a very precise internal biological clock, one that regulates our wake-sleep cycle that is exactly 24 hours and 30 minutes long. The existence of this internal clock was demostrated in 1962 by the French speleologist Michel Siffre. Deprived of…

A word with Mr. Kobold

Fellow Watchaholic, Wrist Watch Review, had an interesting interview with Mike Kobold, founder of the Kobold Chronograph and Watch company: “What do you do when you’re 19, in a strange city, and hate school? While many of us would take to pizza, beer, and video games, Mike Kobold, founder of the Kobold Chronograph and Watch Company, decided to build and sell watches from his dorm room. “I went to Carnegie Mellon, in Pittsburgh, to get my graduate degree in Economics,” said Mike. “A friend of the family’s, a Nobel-prize winner, actually, told me it would be a great place to…

Mechanical Animations

Fratello points us towards Montres Passion – a website for anyone who would want to learn more about mechanical watches. The site uses animation to teach things like waterresistancy, rotors of automatic watches, tourbillons, minute-repeaters, escapement, chronograph functionality, alarm clocks and more. Everything is explained through animation that were offered by such established names as Patek Philippe, Panerai, G-P, Eterna, Harry Winston, AP, FP Journe, Vulcain and Breguet. related links Montres Passion (via Fratello)

Paul Smith launches Luxury Swiss watches for Women

Paul Smith will be launching his first luxury collection of Swiss made wristwatches for Women by the end of this year. Some of them will include personalised limited editions sketches by Paul Smith himself on the case backs, all of which are randomly selected across the collection. There will be three styles of watches for women. The first would have a sporty feel to it, the second Classic and the third, a more feminine jewellery version. related links Paul Smith

Diet Guardian Angel

With the amount of sensor jewelry prototypes out there, I should be putting together a whole seperate category just for them. This one called’s PiNA (Personal Intelligent Nutrition Aid) is a jewelry pendant that helps its wearer make better eating choices. It has a sensor that would read, within ten inches, the particles that are given off by food. It would then analyze their carbohydrate, calorie, sodium, cholesterol and even bacterial contents and, through a range of gentle vibrations, discretely alert users of the nutritional benefits or drawbacks of what they’re about to consume. Designed by design veteran Eric Chain,…

None of the Above

So HR:Watches, a print magazine about fine timepieces, hyped up their next issue in their latest newsletter: NOA…a new watch company that you will be seeing and hearing more about. NOA means “None of the Above.” The cases are very well done. The hand application of indices on the dial is refreshing from such a new watch company. NOA is one of the watches that will be featured in the “Basel Issue” as one of the most important new watch companies to come along. The most important new watch companies will include what I believe are the best innovations, styles,…

James Gandolfini, Accounts Receivables

Having previously worked in the U.S. watch industry, I know how planning an advertisement campaign is as much about reassuring and marketing to your retailers as to your customers, so when Kobold ditched their old ad campaign for a celebrity endorsement, they decided to have some fun with it – In the version (pictured above) they sent out as a press release, they had tough guy James Gandolfini sitting, with the description “James Gandolfini, Accounts Receivables, Kobold Watches” and a quote from the Founder underneath: “People in the watch industry always complain about cash-flow problems. I say: “What cash flow…

Watch Slash Phone

click to enlarge Follow the rabbit further down the hole and you’ll find that any discussion about the future of wrist watches will somehow lead us to cell phone technology – whether it may be about atomic clocks, next generation materials, new interfaces* , or time applications, it seems as if their destiny is intertwined, which if you give it a moment’s thought, isn’t surprising given how ubiquitous they are as a personal technology today. ** So when Sony Ericsson put together a concept phone design competition, it wasn’t exactly a stretch that one of the entries would be a…