I always thought that P Diddy was next after Russell Simons purchased the Jacob watch company, but i thought wrong – Jay-Z frogleaps Diddy with his new line of high-end timepieces for his Roc-A-Fella label.
Roc-A-Fella [Update] Damon Dash, Jay-Z’s partner in Roc-A-Fella (I’m not sure if he still has a stake in the RF) partnered with Daniel Lazar, a designer of watches and jewelry, to create the luxury watch collection called Tiret New York.
Tiret New York will unveil 25 watches at the JCK show in Las Vegas. (I wonder how they got in so easily. It takes 3 to 5 years of being on the waiting list to get into the Las Vegas Show.) The watches will retail for $18,000 to $175,000.
So far the Tiret seems a lot more tasteful than the Jacob. Watch this space for the rest of the collection.