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May 21, 2004

Book: Louis Vuitton: A French Saga

As Louis Vuitton marks its 150th anniversary this year, French journalist Stephanie Bonvicini just published a book retracing the brand’s storied history from the birth of its eponymous founder in 1821 to the present. “Louis Vuitton: A French Saga,” published in Paris by Fayard, documents historic events in the house’s past, including the baggage it made for the French emperor’s wife, Eugenie, its conquest of the U.S. market and the Vuitton family’s much-criticized relationship with the collaborationist Vichy government in World War II. Among the other touchy subjects the unauthorized book examines is luxury mogul Bernard Arnault’s hostile ousting in the late 1980s of then-Vuitton chairman Henry Racamier, who had married into the Vuitton family and engineered the brand’s early global growth.

The Book is available only in French for now.

Filed under: Adnan @ 8:34 pm , Comments (3)

Now: Trends – Platinum watches

Swiss watch exports fall, but less than expected: U.S., China and Russia show uptick.(Watch)

Filed under: Adnan @ 5:02 pm , Comments (0)

I.W. Marks and Ellen DeGeneres

I.W. Marks gives watch, gets publicity.(Watch)(Brief Article)


HOUSTON — Before heading to work one day in March, I.W. Marks, president of I.W. Marks Jewelers, watched part of The Ellen DeGeneres Show and saw a golden publicity opportunity. DeGeneres mentioned on the nationally syndicated talk show that someone had sent her a gift, but what she really wanted was a Rolex Submariner. So Marks sent her one overnight.

DeGeneres thanked Marks for the watch in the opening segment of her show. Within hours of the mention, the store received dozens of calls from potential and existing customers.

“We’ve gotten numerous phone calls and e-mails,” says Marks’ son, Bradley, who is vice president of the store. “We’ve even had people come in and say, ‘I want the Submariner that Ellen has.’”

And the publicity-fest may not be over yet. After receiving the Submariner, DeGeneres told her viewers that she really would like to have the hard-to-come-by Rolex Daytona stainless steel chronograph.

In response, Marks quickly sent DeGeneres a letter saying the Daytona was hers–if she came to Houston, did her show there and accepted the watch from him in person. She declined. But Marks sent the watch anyway in the hopes of furthering his relationship with DeGeneres and the show.

“We did it just to build that relationship with her. It’s not every day that you have a local independent store getting national publicity,” Bradley says.

I.W. Marks Jewelers is a NATIONAL JEWELER eight-figure independent store known for its involvement in the Houston community. Marks sponsors various programs and events, including the Houston Grand Opera, the Texas Miss U.S.A. Pageant, the Society for the Performing Arts and Rice University football and basketball.

Filed under: Adnan @ 4:58 pm , Comments (0)

New watch checks blood sugar

Jerusalem Post Internet New Edition:

“Although it costs NIS 19,000 apiece, there’s already a long waiting list for a digital wristwatch imported from Switzerland that measures blood sugar levels several times a day without needles.
The non-invasive device, unveiled on Tuesday at a press conference by the Israel Diabetes Society and the importer, is due to be marketed here starting September and is made by the Pendragon Medical company of Zurich. The watch, using radiowaves which gauge electrical resistance, detects changes in glucose that influence the electrolyte level in the blood and translates the figures into conventional sugar level values. Called Pendra, the watch also tells the time 24 hours a day.If the wearer’s sugar level is too high (hyperglycemia) or too low (hypoglycemia), both of which are dangerous conditions, an alarm sounds. “

Filed under: Adnan @ 4:00 pm , Comments (0)

Now: Trends – Platinum watches

Swiss watch exports fall, but less than expected: U.S., China and Russia show uptick.(Watch)

Filed under: Adnan @ 3:28 am , Comments (2)

May 20, 2004

Eight Years ago: Plastic is pase for Swiss watch buyers.

SWITZERLAND: Plastic is passe for Swiss watch buyers:
For Swiss watch buyers, all that glitters is indeed gold.


“Consumers are turning away from Swiss watches made of plastic in favor of pricier and more durable models made of gold and steel, a trade association said Thursday.

The Swiss watch industry also appears to be doing better overall, according to figures published by the Federation of the Swiss Watch Industry.

[...]

Steel watch exports rose 10.4 percent in volume terms, and by 32.8 percent in terms of value.

“If you buy a plastic watch, the next day the model has already changed. It is somehow no longer the style of the current generation. They would like to live with it (a watch) for a long time,” said Ueli Trachsel, director of finance at watchmaker TAG Heuer International SA.

TAG Heuer, which does not make plastic watches, is strongly promoting its higher-priced steel and gold brands.

“The trend has changed, the consumer wants to have a well-positioned product with a certain image,” Trachsel said.

Ste Suisse Microelectronique et d’Horlogerie SA (SMH) has also had good success with its new “Irony” steel-watch brand.

SMH President Nicolas Hayek is credited with helping to save the Swiss watch industry in the 1980s with his successful marketing of the firm’s plastic “Swatch” watches, still the dominant plastic Swiss watch brand.”

(via Affluence Blog)

Still very Relevant.

Filed under: Adnan @ 8:40 pm , Comments (0)

Now: Trends – Platinum watches

Swiss watch exports fall, but less than expected: U.S., China and Russia show uptick.(Watch)

Filed under: Adnan @ 5:02 pm , Comments (1)

May 19, 2004

Eight Years ago: Plastic is pase for Swiss watch buyers.

SWITZERLAND: Plastic is passe for Swiss watch buyers:
For Swiss watch buyers, all that glitters is indeed gold.


“Consumers are turning away from Swiss watches made of plastic in favor of pricier and more durable models made of gold and steel, a trade association said Thursday.

The Swiss watch industry also appears to be doing better overall, according to figures published by the Federation of the Swiss Watch Industry.

[...]

Steel watch exports rose 10.4 percent in volume terms, and by 32.8 percent in terms of value.

“If you buy a plastic watch, the next day the model has already changed. It is somehow no longer the style of the current generation. They would like to live with it (a watch) for a long time,” said Ueli Trachsel, director of finance at watchmaker TAG Heuer International SA.

TAG Heuer, which does not make plastic watches, is strongly promoting its higher-priced steel and gold brands.

“The trend has changed, the consumer wants to have a well-positioned product with a certain image,” Trachsel said.

Ste Suisse Microelectronique et d’Horlogerie SA (SMH) has also had good success with its new “Irony” steel-watch brand.

SMH President Nicolas Hayek is credited with helping to save the Swiss watch industry in the 1980s with his successful marketing of the firm’s plastic “Swatch” watches, still the dominant plastic Swiss watch brand.”

(via Affluence Blog)

Still very Relevant.

Filed under: Adnan @ 5:03 pm , Comments (1)

 
    
     
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