Dior’s D’Trick

While these new “tricked out” watches are intriguing, what is more is how Christian Dior uses its Style Guides i.e. D’Trick, that is said to be inspired by Marlene Dietrich, the Hollywood actress of 1930s and 40s – a flashback of the elegant 1930s, which reminds me of Time magazine’s recent feature on the growing interest in retro design:

After the popularity of the more functional stainless-steel look of the ’80s and high-tech thrust of the ’90s, it’s only natural that the pendulum would swing back toward products with the mark of the human hand. A similar return to warmer, more emotional design occurred in the 1950s in response to the cold minimalism that dominated the preceding decades. “It’s the old caveman thing. We like reflections of ourselves,” says Moss. “We can never get too far away from the recognition in these objects of human involvement.” For example, KitchenAid’s new Pro Line is designed to reinforce the notion that it’s the cook, not the machine, that’s making the difference in the kitchen. The displays on the espresso maker are analog, and the handles are robust and chunky. Still, it functions like high technology. This fusion of nostalgic design and up-to-the-minute functionality—often dubbed retro modernism—is “the strongest trend in all of the creative industries at the moment,” says Serralta.

The rest of the D’Trick collection:

The original Chris 47 Watch:

Marlene played a crucial part in Dior’s history. Soon after Dior became a worldwide fashion icon in 1947, Marlene became one of the brand ambassadors.

Dior Watches is part of the LVMH Watches and Jewellery group.


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